New York, NY (March 23, 2016) - The flower of life is a universal symbol of balance and vitality found in many civilizations. It thus perfectly represents the charity work that has united BOVET and the Artists for Peace and Justice (APJ) association since 2012. APJ was founded by Oscar winning filmmaker, Paul Haggis and friends which, brings together numerous figures from the film, music and art industry to support education and the teaching of audiovisual trades to children and adults in Haiti. This partnership gave rise to a close friendship between Pascal Raffy and actress Madeleine Stowe, who has generously accepted to be the face of this new timepiece. In addition to BOVET’s annual contribution to the cause supported by APJ, 10% of the value of every Lady BOVET Fleur de Vie timepiece sold will be donated to the association.
A crucial stage in BOVET’s development came in 2014 with the launch of the Calibre à Spécialités Horlogères, the Virtuoso II. This was the first movement not regulated by a tourbillon to be entirely developed and produced by BOVET’s own technicians and watchmakers. Presented in two timepieces from the DIMIER collection (Récital 12 and Récital 15), this new caliber clearly demonstrated an ambition to equip and drive numerous complications, as well as the majority of BOVET’s timepieces in the long term, with the obvious exception of those in the Grandes Complications collection. This very same caliber also stood out for its ability to display the hours and minutes on both sides of the movement, and to present various indications and complications specific to the timepieces for which it is intended.
This year, the collection explores new possibilities with the arrival of Lady BOVET Flower of life and its 39 mm diameter case. Now, women can also enjoy the Virtuoso II caliber’s seven days of autonomy and the reversibility of the case, which gives the timepiece multiple guises.
An off-centered dial at 12 o’clock houses the hours and minutes hands, and enables the movement’s atypical structure to be appreciated. The various bridges present voluptuous shapes with concentric curves on the dial, which they seem to embrace. Once again, balance and symmetry bring graceful harmony to the timepiece as a whole. The seconds carriage at 6 o’clock completes the vertical axis with a triple hand, with each arm successively tracing the 120° scale on the dial. The center wheel and its bridge, both visible at 4 o’clock, mirror the sprung balance and balance cock, while the power-reserve indicator is located at 10 o’clock
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A quick and easy maneuver enables the timepiece to be worn on the reverse, revealing an entirely different face. A classic dial displaying the hours and minutes graces the second side of this timepiece, featuring either a hand-gilded flower of life engraved on mother-of-pearl or the same motif in grand feu enamel.
As well as the two distinct identities offered by this reversible wristwatch, Lady BOVET comes with a chain that enables the timepiece to be worn as a pendant. As with all the cases equipped with the Amadeo® system, it can also be converted into a desk clock without the use of a single tool.
With this latest creation, BOVET 1822 has enriched its ladies’ collections with the same quality and performance as its men’s models, but with a size and design that have been ideally defined to suit each individual. For enhanced femininity and to better reflect the wearer’s identity, Lady BOVET can be personalized with an infinite array of options that include hand-engraving, gem-setting or miniature painting carried out on request by the Maison’s craftsmen.
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About BOVET:BOVET 1822 is a Swiss Manufacturer of luxury timepieces whose origins date back to 1822, the year in which Edouard Bovet founded their workshop in the picturesque Val-de-Travers region of Switzerland. BOVET is renowned for its pocket watches manufactured for the Chinese market in the 19th century. Today, under the guidance and ownership of Pascal Raffy, a visionary with a passion for Haute Horlogerie, BOVET is thriving, manufacturing unique timepieces distinguished by their pocket watch inspired form. From extraordinary complications such as tourbillons and minute repeaters, to rare artisanal crafts such as enamel painting and fleurisanne engraving, each BOVET timepiece is brought to life under the practiced hand of a BOVET master watchmaker. With a highly limited production annually, BOVET seeks to preserve and cultivate the art and craft of traditional watchmaking, while delighting connoisseurs and collectors.
For additional information please visit:
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www.bovet.com
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. Chinese apply Five Elements (Metal, Water, Wood, Fire and Earth) into the Chinese calendar. 
